The beginning

The year was April 1970. Paul McCartney announced the Beatles were no more, Rowan and Martin’s Laugh-In was the number one show on television, and Apollo 13 managed to return safely to earth. Among the notable events of the year, Gaylord Nelson, a passionate Senator from Wisconsin, held an environmental “teach-in” attended by 20 million Americans across the country. Earth Day was born.

It took nearly a decade for Nelson’s dream to become a reality, but he never gave up. Inspired by a speech he’d given on the Senate floor pleading for attention to be paid to our environment, a group of students spearheaded a true grass-roots movement that organized not just the “teach-in” Nelson had called for, but an entire week of events to build environmental awareness.

Here's how Toyota helps

One of the easiest ways to go green is by choosing companies with a commitment to the environment. Sustainability has been a core tenet of the Toyota brand since the beginning, and today the automaker offers plenty of options that combine eco-friendly engineering with driving excitement.

The 2017 Toyota Prius Prime takes the already impressive Prius and kicks it up a notch--adding a 22-mile pure-electric range, as well as an EPA-estimated 120 MPGe (miles per gallon equivalent), not only saving you money but also considerably reducing your carbon footprint.* Add in premium amenities like an 11.6-inch HD multimedia display, the largest cargo capacity in its class, and features like standard heated front seats, and taking care of yourself and the environment just became a snap.

But those looking for an eco-friendly Toyota have more to choose from than just the Prius (delightful as it is). There's the RAV4 Hybrid, Camry Hybrid, and the Highlander Hybrid to choose from, not to mention the hydrogen fuel cell-powered Mirai. When you consider the fact that Toyota is creating a new electric vehicle planning department (headed up by Akio Toyoda, Toyota President and grandson of its founder, himself), and it's clear that Toyota is the perfect choice for anyone looking for a green vehicle.

Other things you can do to help

Small changes mean big things when we work together, and one of the best ways to go green. Here are 10 other ways you can help.

  1. Change your incandescent bulbs to compact fluorescents.
  2. Drive your car less, carpool when you can, or consider buying a hybrid.
  3. Buy an Energy Star appliance. You might even qualify for a tax break or a rebate.
  4. Unplug what you can do without.
  5. Turn down your thermostat 2 degrees in winter and up 2 in summer.
  6. "E-cycle" your electronic waste.
  7. Instead of tossing empty plastic water bottles every day, buy a reusable water bottle.
  8. Get some reusable grocery bags.
  9. Lower your water heater thermostat and make sure your insulation (both in your house and around your pipes and heater) are up to snuff.
  10. Go as paperless as you can. Pay your bills online. Read the newspaper online. Send e-vites instead of invites. If you do have to print, use both sides of the paper.

This Earth Day, make the green choice that you'll feed good about all year long. Visit us at DCH Toyota of Simi Valley today.

*2017 EPA-estimated mileage. Actual mileage will vary.

Image Credit: Toyota